With companies seeking to reduce agency spend amid tightened budgets this year, many are returning to commission based pay models.  Others however, are seeking to bring historically outsourced areas of digital marketing in-house; especially areas such as SEO that require technical expertise. Simply being a digital marketing specialist with a focus on PPC, Tag Manager […]

Read more

Your marketing skills and experience are broad and transferrable and can be applied to many walks of life, including securing a new job. Strategy Understanding market conditions and developing strategies to respond and exploit them are key skills for marketers.  Apply these skills to job hunting in selecting markets with optimal opportunities and where your […]

Read more

In preparing to interview a new marketing candidate, there are obviously key areas that you want to cover, from establishing core competency capability to getting an insight into the candidate’s cultural fit for the business. However, it is all too easy in asking those probing questions to get tripped up and touch on protected characteristics, […]

Read more