So, GDPR. The General Data Protection Regulations; the big black cloud looming on the horizon that’s worrying most of us. Hopefully by now, you’ve started to think about just how this affects your business and marketing activity. The simple answer is across any area where you hold personal data… from Outlook contacts to your CRM. […]

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As Marketers, we understand the importance of branding and eye catching packaging to the success of a product line. What you don’t expect is how our own personal appearance impacts on potential career success and earning power. Disappointingly, there are numerous studies that show just how it does factor, and more than we’d care to […]

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We took a couple of minutes out with one of our Recruitment Partners Annalie Graham for a coffee and a catch up. How did you get to where you are now? I have a background in the property industry, recruiting and managing a team for many years; from there I moved into a marketing role […]

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Flexible working is considered important by 86% of both B2B and B2C marketers, yet only 38.3% of them are offered the choice in their current roles. Lancaster University’s Work Foundation 2015 report “Working Anywhere: A Winning Formula for Good Work?” predicted flexible working will be the main way of working for 70% of organisations by […]

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When you are job hunting, the round of applications and interviews can feel highly repetitive and finding the motivation to prepare can be tough. However, a marketing interview requires more of a candidate than many other disciplines and it is simply not advisable to skimp on your preparation. Marketing interview preparation needn’t be too daunting […]

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In theory, recruitment appears to be a straightforward process. You have a marketing vacancy, you build the role profile and you find someone with the skills and experience who fits that profile. If they are also interested in the job, you employ them. As the Meerkats say, “simples”. As we all know however, things never […]

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Money and salaries. It is a notoriously uncomfortable subject for many people. Price points are nothing new for marketers, we are regularly assessing, setting and monitoring these in the markets in which we work. But, how many of us think about price points when setting or reviewing a marketing salary? You assess the value of […]

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Perhaps unsurprisingly, the internet has been full of rather entertaining memes since President Trump decided to sack his new Communications Director after just 10 days in role. Thankfully it’s not often in marketing that we find someone sacked in such a short space of time, but it did get us thinking. What could inadvertently give […]

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The REC cites marketing as one of the most challenging areas to find top talent this year. It is a profession that is rapidly evolving and developing, becoming more technically focused and specialised. With candidates more likely to stay put in an uncertain outlook, competition for the top marketing talent becomes fiercer. We take a […]

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