At Armstrong Lloyd we spend so much time immersed in the world of Digital Marketing that we thought it would be useful to share with you the latest developments that have caught our eye over recent weeks:

Twitter are considering removing its 140 character limit to possibly increase it to 10,000 characters, there is strong feeling for and against, with campaigns popping up all over Twitter.  They are reported to be testing a new version where tweets appear, still displaying just 140 characters, but with a call to action that there is more content you can’t see.  Clicking on the tweets would then expand them to reveal more content. We understand the idea is to keep people on Twitter, rather than being used as a link to websites and other Social Media platforms with a higher character count.  Would you like to see them increase the character count or do you prefer Twitter to be kept as it began –short and to the point?

Facebook Messenger announces it has reached 800 million users.

In the announcement, Chief at Messenger, David Marcus writes:

“We’re seeing a paradigm shift in how people engage. At Messenger we’re thinking about how we can help you interact with businesses or services to buy items (and then buy more again), order rides, purchase airline tickets, and talk to customer service in truly frictionless and delightful ways. It is so much easier to do everything in one place that has the context of your last interactions, as well as your identity – no need to ever login – rather than downloading apps that you’ll never use again and jumping around from one app to another.”

Is Facebook Messenger on your radar?

Again from Twitter They have further enhanced their video capability by introducing ‘live video streaming ‘ via Priscope.  Although some have said this shows Periscope has failed to build its own community, it has always been know as part of the Twitter stable and incorporated into Twitter in this way should prove to be a very valuable tool for marketers.

Periscope described the impact of the change:

“For broadcasters, this means you can reach the massive Twitter audience. And for everyone on Twitter, there’s now a richer experience in your home timeline, search results, and on anyone’s profile who’s shared a Periscope.”

Google have confirmed on Twitter that rather than the Penguin update expected, they ran a core ranking algorithm update over the weekend of 23rd January.  However, the Penguin update is still expected sometime in the next month. This core update has caused a lot of confusion, with SEOs and webmasters thinking this update was Penguin-related.  It is expected to have a dramatic effect on ranking within Google Search – Have you seen a change in your websites ranking?

Back at Facebook Verified Users with Android devices are now finally able to take Facebook Mentions on the go, thanks to a new Facebook Mentions Android app.

Mentions was launched by Facebook back in the Summer of 2014 for iOS, but Android users have had to wait until now.  However as mentions are still only available to verified users this still leaves a huge chunk of the population out of the loop.

These are just a few of the changes we have noted – we would love to hear your take on them, or if you have any suggestions for developments you would like included in future round-ups do let us know.

 

 

Updated February 4, 2016