A recent report from the REC shows a drop-in employer confidence in the UK economy with 33% of employers believing that economic conditions are worsening. However, despite this drop there is a stable confidence in hiring and investment decisions at +10%, with one in five hiring managers planning to increase headcount this year.
Marketing departments are especially set for expansion with 33% of companies expecting growth in their teams over the next three months.
An analytical brain – the ability to make decisions on campaign activity to optimise results based on hard data. How you can test, learn and adapt to achieve the best results.
Social media skills – not just correctly targeting your audiences through the choice of channel selection and content strategies, but the use of tools such as Hootsuite or Sprout Social to analyse audience engagement and ROI are critical.
Digital advertising / re-marketing – an understanding and demonstrable success
in implementing digital advertising campaigns across PPC, display ads, SEM with re-marketing strategies are increasingly in demand.
Attitude – don’t underestimate soft skills. Your ability to engage and influence team members and other internal stakeholders are key. Employers want people who fit the company culture and who will become valued members of the team for their next marketing hire.
Background – the importance of sector specific background depends on the field you are considering. FMCG, Financial Services, IT & Software are areas where this is critical for hiring managers as the business models and go to market strategies are very specific. However, if you’ve been working in e-commerce for example, it doesn’t matter whether you’ve been selling apples or oranges, the principles are transferrable.