There is no denying that an interview is daunting, even for the experienced job seeker.  The greater the hopes for a job role, the more daunting the prospect.  There are some techniques however, that can make the entire process more manageable and ultimately more successful.

“Success depends upon previous preparation, and without such preparation there is sure to be failure.” Confucius

Know yourself: identify strengths and weaknesses, what appeals about the role in particular, why this company is of interest.
Know the metrics: be able to detail key achievements of current and previous roles.  Today’s marketer needs to be results focused and an interviewer will expect details of return on investment for projects, campaigns or product launches, for example.
Know the company and interviewer: research the business and the interviewer.  Knowledge of the business and its product service offers is essential, but a background of who is carrying out the interview is also useful (LinkedIn is the place to start).
Know what to ask: have questions prepared in advance.  Think carefully about the topics in relation to the role applied for and ensure they are relevant, i.e. strategically focused compared to tactically focused for example.

It is so overused as to be trite, however first impressions do count.  Make sure you plan your journey and arrive on time.  If you are going to be late for any reason, ring your Recruitment Partner and let them know!

Be aware of your body language and project a calm confident manner.  Try not to get flustered and rely on your preparation.  You have been carefully selected for interview because you are a good match for the role so showcase your skills and experience.

Competency questions are a standard interview method and you will be questioned in this vein.  The key to successfully answering these types of questions is to be detailed, but concise.  Keep your answers on track using the SOAR method; describe the SITUATION, focus on the OWNER, explain the ACTIONS and detail the RESULT.  This is where your metrics come into play and you can highlight key successes.

Closing the interview
This is the time to ask your questions and any queries that have cropped up during the interview itself.  Also establish that the interviewer has no further questions for you.
Be sure to thank the interviewer for their time and to state your interest in the role.

Find the ideal job in marketing with Armstrong Lloyd.



We work across the entire Marketing, PR, Communications and Creative job spectrum, so whether you are a Marketing Director, Head of PR, Product Manager, or Digital Marketing Manager, contact us and we will work with you to find the right job and right company for you.

Armstrong Lloyd can help you find the right marketing, digital or communications job

Either call 01737 457 330 8.00am – 6.30pm GMT (or until 8.30pm by appointment) or email your CV to and let us know what you are looking for.